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MARKET REPORT – August 14th

fresh strawberries


Strong high pressure out west will continue to produce much warmer temperatures, especially in the inland valleys into Thursday. Friday will begin a steep cooling trend as an upper level low from the northeast dips into the Central Coast into the weekend. The roller coaster in temperatures looks to continue next week with warmth early next week followed by cooling mid-week. Tropical moisture to the south will continue to bring isolated to scattered showers and thunderstorms across Mexico with seasonably warm temperatures across the region. A low-pressure system stalls across the southeast coast keeping a moist flow across The Florida Peninsula with daily showers and thunderstorms. Heaviest accumulation expected Friday and Saturday over the Central and Northern counties. Near to above-average temperatures along with showers look to continue next week.


California trucks remain steady again this week. Washington apple trucks are adequate as well as Idaho potato trucks. The national average on diesel remained steady this week and is currently at $3.011 per gallon. California prices also remained steady and are currently at $3.909 per gallon. Crude oil remained steady and is currently at $55.12 per barrel.


Apples: Many shippers have started shipping Ginger Golds in place of Golden Delicious (unless instructed not to).

Avocado (California): California and Peruvian production tapering. Season will wrap up in the next few weeks.

Avocado (Mexican): Seeing a stronger market with California and Peru season coming to an end.

Berries (Strawberries): Quality levels are still marginal out of all areas

Onions: Markets are lower. Sporadic load volume deals available in New Mexico and California.

Pears: Washington Bartletts are now available. CA Bosc are now available along with CA Bartlett pears.

Potatoes: Markets will remain active over the next 3-4 weeks. Supplies will be limited; especially larger sizes. Advanced lead time on russet orders crucial during this time period.


Onions: Idaho/Oregon and Washington have started!

Potatoes (colored): Wisconsin has started with limited volume. Idaho to start early September.

Potatoes: New crop Idaho Norkotahs; Burbanks are winding down. Wisconsin to start late August.

A Peak at Peak Seasons

Berries (Strawberries): Green Bell Pepper is in peak season.

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