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MARKET REPORT – October 23rd

colorful vegetables


High pressure brings very warm temperatures to California through the week with strong gusty winds across Southern California and the Southwestern desert regions. Seasonal temperatures and scattered showers look to continue across Central Mexico with slightly warmer temperatures to the north. Scattered showers look to continue across Florida into the weekend with slightly cooler temperatures and dry conditions early next week.


California trucks remain plentiful again this week. Washington apple trucks are steady as well as Idaho potato and onion trucks. The national average remained steady this week at 3.050 per gallon. California prices remained steady as well and are currently at $3.980 per gallon. Crude oil remained steady and is currently at $55.25 per barrel.


Berries (Blackberries): Blackberries are in very short supplies

Berries (Strawberries): Warmer than normal weather will bring on Santa Anna winds in Santa Maria and Oxnard expecting to reach 40MPH on Thursday

Cauliflower: Suppliers continue to struggle with yields. Cauliflower Florets is certainly a struggle as there is not enough raw product to keep up with demand.

Grapes (Green): Supplies will get lighter and prices will continue to increase as we move into November.

Grapes (Red): Markets will firm up as we move forward.

Melon (Cantaloupe): Demand has outpaced the harvest. Market to remain active into November.

Potatoes: Markets are rising in all regions. Demand is active with limited production out of Idaho.

Potatoes (Colored): Markets rising in all regions; in particular on reds. North Dakota and Wisconsin extremely limited on supplies.

Stone Fruit: Only plums are readily available. Market prices are higher.


Lettuce Leaf: Yuma should begin production in early November.

Stone Fruit: Import season will start on the east coast in late November.

Grapes (Green): Import season will start early December

Grapes (Red): Look for import season to start by early December

Lettuce Iceberg: Yuma will begin production the first to second week in November.

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