WHAT YOU SHOULD KNOW
Berries (Blackberries): This item is in extremely short supply
Berries (Raspberries): Good volumes very promotable.
Broccoli: Broccoli is now in a demand exceeds situation. Lower yields and slow growth is causing the decrease in supplies.
Cauliflower: Cauliflower supply is extremely short. Lack of growth plus bad quality is causing yields to be very short.
Grapes (Green): Supplies are lighter, prices are higher and quality is diminishing. We expect a gap in supply by late November.
Melon (Cantaloupe): Demand is strong and has outpaced the harvest.
Potatoes: Markets are rising in all regions. Demand is active with limited production out of Idaho.
Potatoes (Colored): Markets on the rise with limited supplies and active demand. Weather related issues limiting supplies from North Dakota and Wisconsin.
Stone Fruit: Peaches, Nectarines and Apricots are done for the season. Plums remain steady.
TRANSITIONS AND TEMPERATURES
Lettuce Leaf: Yuma will begin production in late October to early November.
Lettuce Iceberg: Huron will begin lettuce production the third week in October. Yuma will begin in early November.
Berries (Strawberries): Strawberries have been going in Santa Maria for some time now and reaching a plateau. Oxnard is just beginning to produce steady numbers
Melon (Cantaloupe): As California is finishing up the season, we transition into desert and Mexican fruit.
Grapes (Red): Import season is expected to start late November to early December.
Stone Fruit: Import season is expected to start in late November.
A Peak at Peak Seasons
Berries (Strawberries): Salinas /Watsonville are moving out of production over the next few weeks