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October 9th – MARKET REPORT

Groups of Fruits


A very dry cold front moves into the West with cooler temperatures and a strong off shore wind event. Strong winds (20-30mph) are expected across Central California with (30-45mph) across Southern California and the Southewestern desert regions. Dry conditions in Central Mexico with scatterd showers across West Central Mexico in to the weekend. A cold front stalls across Florida with showers mainly in the Central and Southern parts of the state. Warmer conditons with above average rainfall expected next week.


California trucks remain steady again this week. Washington apple trucks are adequate as well as Idaho potato trucks. The national average remained steady this week at 3.047 per gallon. California prices remained steady as well and are currently at $3.981 per gallon. Crude oil dropped a little and is currently at $52.96 per barrel.


Berries (Blackberries): This item is in extremely short supply

Berries (Raspberries): Good volumes very promotable.

Broccoli: Broccoli is now in a demand exceeds situation. Lower yields and slow growth is causing the decrease in supplies.

Cauliflower: Cauliflower supply is extremely short. Lack of growth plus bad quality is causing yields to be very short.

Grapes (Green): Supplies are lighter, prices are higher and quality is diminishing. We expect a gap in supply by late November.

Melon (Cantaloupe): Demand is strong and has outpaced the harvest.

Potatoes: Markets are rising in all regions. Demand is active with limited production out of Idaho.

Potatoes (Colored): Markets on the rise with limited supplies and active demand. Weather related issues limiting supplies from North Dakota and Wisconsin.

Stone Fruit: Peaches, Nectarines and Apricots are done for the season. Plums remain steady.


Lettuce Leaf: Yuma will begin production in late October to early November.

Lettuce Iceberg: Huron will begin lettuce production the third week in October. Yuma will begin in early November.

Berries (Strawberries): Strawberries have been going in Santa Maria for some time now and reaching a plateau. Oxnard is just beginning to produce steady numbers

Melon (Cantaloupe): As California is finishing up the season, we transition into desert and Mexican fruit.

Grapes (Red): Import season is expected to start late November to early December.

Stone Fruit: Import season is expected to start in late November.

A Peak at Peak Seasons

Berries (Strawberries): Salinas /Watsonville are moving out of production over the next few weeks

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