WHAT YOU SHOULD KNOW
Berries (Blackberries): This item is in extremely short supply
Berries (Raspberries): Good volumes very promotable.
Broccoli: Broccoli is now in a demand exceeds situation. Lower yields and slow growth is causing the decrease in supplies.
Cauliflower: Cauliflower supply is extremely short. Lack of growth plus bad quality is causing yields to be very short.
Grapes (Green): Supplies are lighter, prices are higher and quality is diminishing. We expect a gap in supply by late November.
Melon (Cantaloupe): Demand is strong and has outpaced the harvest.
Potatoes: Markets are rising in all regions. Demand is active with limited production out of Idaho.
Potatoes (Colored): Markets on the rise with limited supplies and active demand. Weather related issues limiting supplies from North Dakota and Wisconsin.
Stone Fruit: Peaches, Nectarines and Apricots are done for the season. Plums remain steady.
TRANSITIONS AND TEMPERATURES
Lettuce Leaf: Yuma expected to begin production in early November.
Lettuce Iceberg: Huron has production on lettuce. Yuma will start in 3-4 weeks.
Melon (Cantaloupe): Arizona is struggling with production due to abnormal weather a few weeks back. Mexico has started but in a small way.
Grapes (Green): New import fruit will arrive on the east coast by late November and the west coast by early December.
Grapes (Red): Import season will start in late November to early December.
A Peak at Peak Seasons
Berries (Strawberries): Santa Maria is peaking and Oxnard is beginning to see some significant early numbers.