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Transition: Salinas to Yuma (FALL)

Since GoFresh began building customers over 70 years ago, its mission has always been to take outstanding care of those customers and do whatever it takes to help make them and their businesses successful.

A lot has changed in 70 years but their commitment to their customers has not and one of the greatest tools GoFresh uses to take such good care of their customer is constant communication.

As the seasons change, so does the need to take care of the food supply and often times that means moving the supply chain from one climate to another. This transition is necessary but it does have the potential to affect local businesses. Tighter supplies, and quality issues do come into play.

GoFresh stays on top of this transition to provides its customer with the most up to date information available.

Nick Kimbrough, the Director of Procurement at GoFresh, is one of those people who help keep the lines of communication open and his customers informed to help and assist them during this transition that occurs twice a year.

We understand that this is a necessary process but we want to help make it as smooth as possible for everyone we work with. This is a worldwide transition and though we do ask our customers to be patient with the market and Mother Nature, we know that taking care of business is the most important thing. We’re here to help you and your business.

Attached is a guide to the current transition of row crops from Salinas, CA to Yuma, AZ currently underway.


If you have any questions or concerns during this transition, please contact us immediately.


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